Built a brand new website, but facing problems in making it available to your users. This is the most common situation which is faced by marketers with a question – How to bring users to our site?
Effective web promotion strategies have lead companies to experience increased user hits worldwide. Good site designs with updated information and effective strategies helps in good positioning of sites in major search engines like Google, Yahoo, Bing, Ask, MSN and attract more visitors.
Following are some basic web promotion strategies we follow, so that a site can be well positioned to make the prospective user visit again:
Search Engine Optimization: This is the process of optimizing the web page according to the search engine pre-requisites. Web pages are optimized Off-page and On-page which is then cached by the search engine robots. Off-page SEO is done off the pages to maximize web page performance in search engines for target keywords. It includes link exchange, and anchor text links.
On-page SEO is done on the pages for search engine positioning. It includes keyword research and selection, title tags, Meta tags, alt tags, H1 tags, URL structure, content, keyword density, and site maps.
Organic rankings out pull paid listings by an incredible margin when it comes to clicks. People are more inclined to trust the natural rankings than the paid advertising. For this reason, even if you are getting traffic from AdWords or other PPC methods, you cannot ignore the value of having high search engine rankings
Search Engine Marketing (SEM) – AdWords: SEM is the process of paying for search engine placement and then tracking the results. CathodeSoft has been making use of paid placement for over 5 years and has amassed a wealth of information on how to get the best clicks and conversions.
Blog Marketing: one blog is created every second. Bloggers are increasing day by day and so are the blog followers. Blogs over the decade have become effective online marketing medium to reach and attract users. Promotion of any software or service with instant feedback from users is the best strategy to know about response of your products and services. Get involved with users and you will see how your sales reaches top of the graphs with their experienced recommendations.
Email Marketing: Adding your signatures in the email you just sent. Follow the thumb rule of market and create a simple signature to end your email. An ending note which includes website URL, contact address and direct contact numbers help users to contact you and know more about what you do.
Strategize and Promote is the mantra for web promotion with constant updates in strategies and ways of adapting new areas to attract prospective users. Follow thumb rules and position yourself as a big giant in the world of internet marketing.
Social Media Marketing: Social media has become one of the most powerful and cost-effective methods for reaching prospects and customers.
We specialize in building social media websites and leverage popular social networks to help our clients reach their target audience and connect with them on a personal and unique manner.